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Cross-platform measurement company $SCOR said it is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials. The global partnership includes viewability metrics for video and display campaigns running on Facebook on both desktop and mobile platforms.
$NFLX a monster move, going up. Expect making some money on Monday.
$AMD down more than 6% even after posting above consensus third quarter results.
$MCD stock rose more than 2% after it posted better than expected 3Q16 results, driven by global same-store sales growth. Meanwhile, earnings and revenue were lower than last year, hurt by refranchising efforts.
$RAI has received a $47 billion take over offer from British tobacco giant British American Tobacco! This is huge!