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In the US, $MKC is on track to reduce its non-working media by 20% in 2016 versus 2015 and increase its working media by 12%. Across all markets, the company is shifting its marketing towards more high ROI digital marketing. The company has lowered its planned increase in brand marketing for 2016 from an increase of $20MM to an increase of $15MM.
$MCD stock rose more than 2% after it posted better than expected 3Q16 results, driven by global same-store sales growth. Meanwhile, earnings and revenue were lower than last year, hurt by refranchising efforts.
$RAI has received a $47 billion take over offer from British tobacco giant British American Tobacco! This is huge!
No better outlook on $MSFT. Even if the results beat a bit, the stock may move 4 to 6% higher, but won't go above $60.