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$TRIP 2Q15 Q&A: Sheridan of UBS asked about TV ad spending increase. Julie answered that TRIP had grew its TV spend in 2015, essentially doubling it from $30MM to $60MM in 2015. It seems to be resonating well with the consumer, the plan, compare and book. Ramping up again in Q3 due to largest travel season and then will decrease that in Q4.
No better outlook on $MSFT. Even if the results beat a bit, the stock may move 4 to 6% higher, but won't go above $60.