Want to join the conversation?
$LEN said the company has been working on reducing customer acquisition costs. The company has been moving advertising and marketing spend away from conventional marketing to a digital platform. In 2Q16, $LEN saw the benefit of this focus as SG&A was reduced significantly to 9.3%.
$MCD stock rose more than 2% after it posted better than expected 3Q16 results, driven by global same-store sales growth. Meanwhile, earnings and revenue were lower than last year, hurt by refranchising efforts.
$RAI has received a $47 billion take over offer from British tobacco giant British American Tobacco! This is huge!
No better outlook on $MSFT. Even if the results beat a bit, the stock may move 4 to 6% higher, but won't go above $60.